︎the saddle club
CLIENT visa
EVENT madden bowl 2025
ROLE art director
For Madden Bowl 2027, I shaped the creative direction for an exclusive Visa Infinite lounge designed as a more intimate counterpoint to the scale of the night. Expansive views of the performance, elevated hospitality, and a series of custom-made guest moments created an experience that felt personal and considered, from embroidered keepsakes and artisan bolo ties to hand-drawn playing card portraits.
art direction / concepting / experiential design / spatial planning / on-site cd / photography
Where the spirit of the frontier meets the energy of live music. Warm textures, open-range design cues, and grounded Western touches set the tone for a night of discovery.
credits︎
ART DIRECTOR
DESIGN DIRECTOR
GRAPHIC DESIGNER PRODUCER
FABRICATOR PHOTOGRAPHY
FLORALS
DESIGN DIRECTOR
GRAPHIC DESIGNER PRODUCER
FABRICATOR PHOTOGRAPHY
FLORALS
marley crawford
mike zoppo
cynthia bacall
terry mchanon
black cat
marley crawford, kate owen
kelly silverman
mike zoppo
cynthia bacall
terry mchanon
black cat
marley crawford, kate owen
kelly silverman