︎ For the love of real
CLIENT La Colombe 2022
ROLE Designer / Art Director
ART DIRECTION / CONCEPTING / VIDEO /
STILLS / SOCIAL / LOTS OF BEANS
ROLE Designer / Art Director
ART DIRECTION / CONCEPTING / VIDEO /
STILLS / SOCIAL / LOTS OF BEANS
Art direction for La Colombe Coffee Roaster’s first national campaign— a video, social, and OOH campaign encapsulatimg the realness and grit of La Colombe.
︎
REAL
GRITTY
AUTHENTIC
ENTERGETIC
REAL
GRITTY
AUTHENTIC
ENTERGETIC
La Colombe differentiates itself from mass coffee competition with a commitment to realness at every level. Born in Philly, they own a proud mentality of not sugarcoating sh*t.
We reintroduced them as a brand with a singular focus: A love of real. Real ingredients. Real people. Real attitude.
We reintroduced them as a brand with a singular focus: A love of real. Real ingredients. Real people. Real attitude.
ART DIRECTION Casting + Location
Authenticity at every touchpoint— we shot on-site at their flagship store and roastery in Philadelphia, with a cast featuring real employees from La Colombe.
Authenticity at every touchpoint— we shot on-site at their flagship store and roastery in Philadelphia, with a cast featuring real employees from La Colombe.
ART DIRECTION Conceptual
Video with an energetic style and integrity of brand that transitioned from product processes to customers, proving that at La Colombe, realness transcends product to people.
Video with an energetic style and integrity of brand that transitioned from product processes to customers, proving that at La Colombe, realness transcends product to people.
