︎Everything for pets because pets are everything
CLIENT Fuzzy 2022
ROLE Junior Art Director
ART DIRECTION / CONCEPTING / VIDEO / STILLS / PRODUCTION / THE WARM & FUZZIES
ROLE Junior Art Director
ART DIRECTION / CONCEPTING / VIDEO / STILLS / PRODUCTION / THE WARM & FUZZIES
Art direction for Fuzzy— a 24/7 vet tele-health service and e-commerce brand that gives users round the clock access to vets and vet-recommended products for their dogs and cats.
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CONFIDENT
RELIABLE
REAL
DELIGHTFUL
CONFIDENT
RELIABLE
REAL
DELIGHTFUL
Our strategy portion led us to one key insight: Pets are literally everything to us. And yes, we literally mean literally. Welcome to Fuzzy: a wholisitic pet solution that provides everything for the fuzzy ones we love most.
We created three personas of pet parents: dog moms, cat dads, and a full house to visually show the array of benifits and product capabilities.
We created three personas of pet parents: dog moms, cat dads, and a full house to visually show the array of benifits and product capabilities.
ART DIRECTION Conceptual
ART DIRECTION — Lifestyle
Relatability as a vehicle for storytelling— from feelings of delight to potential fright, Fuzzy is placed as the hero in typical pet-to-parent situations.
ART DIRECTION Look + Feel
A perfectly imperfect atmosphere. Lived-in sets and authentic styling highlight the intimate moments and chemistry between pets and their parents.
