︎ Less noise, more communication
CLIENT Firstup 2023
ROLE Designer / Art Director
ART DIRECTION / CONCEPTING / VIDEO /
GRAPHIC DESIGN / SHAPES
Art direction and brand platform for Firstup— the only intelligent communications platform that gathers key attributes about your employees’ behavior to create personalized, timely, and relevant messages for your organization.
︎
SIMPLISTIC
FRIENDLY
SMART
PERSONAL
SIMPLISTIC
FRIENDLY
SMART
PERSONAL
Company communications have gotten complicated. With too many systems, people working from everywhere, and a non-stop stream of pings, your employees’ attention are split.
Firstup offers a smarter way to communicate, using employee data and targeting tech to help you speak directly with the people who need to be in the know. So no more meetings that could’ve been emails.
Firstup offers a smarter way to communicate, using employee data and targeting tech to help you speak directly with the people who need to be in the know. So no more meetings that could’ve been emails.
People want less noise, and more communication. We built this out as their new brand platform.
ART DIRECTION Conceptual
Starting with a fresh brand video to explain their offerings in simple terms, with the key goal of differentiating from the stuffy brands in their category.
Starting with a fresh brand video to explain their offerings in simple terms, with the key goal of differentiating from the stuffy brands in their category.
ART DIRECTION Tactical
The use of simple shape language and dynamic 2D animation highlight key tensions with quick transitions from problem ︎︎︎ solution in conceptual, unexpected ways.
The use of simple shape language and dynamic 2D animation highlight key tensions with quick transitions from problem ︎︎︎ solution in conceptual, unexpected ways.
