︎ Free your fire
CLIENT Fireball Whisky 2022
ROLE Art Director / Designer
ART DIRECTION / CONCEPTING / VIDEO
/ STILLS / SOCIAL / FIYA-POWA
Art direction for Fireball Whisky’s first-ever creative campaign—
3 films, social units, OOH, and POS all encouraging people to embrace the fire within themselves.
3 films, social units, OOH, and POS all encouraging people to embrace the fire within themselves.
︎
FREE
RELATABLE
CLEVER
MISCHIEVOUS
FREE
RELATABLE
CLEVER
MISCHIEVOUS
Fireball Whisky came to us with the task of further driving awareness and strengthening brand equity with their target audience: Gen Z.
Our strategy found that Gen Z is longing for the days when life wasn’t full of responsibility. When they were able to let loose and say F*** it.
Our strategy found that Gen Z is longing for the days when life wasn’t full of responsibility. When they were able to let loose and say F*** it.
ART DIRECTION Conceptual
An accidental renaissance style in opening scenes conveys convention + tradition, while dramatically spotlighting the main character in a key moment of realization.
ART DIRECTION Look & Feel
Juxtaposition to emphasize the world Fireball creates — from dull and uninteresting to thrilling and alive, with brand colors brought in through lighting and propping.
ART DIRECTION Product
Using clever product scenarios, the brand pillars of togetherness, fun, and letting loose positioned the product as an integral part of the party.
